BroadbandTV Launches Interactive Games and Apps Division

BroadbandTV, that operates a large digital-video network, has shaped BBTV Interactive, a new business multiplication clinging to strange games and mobile apps built around tip digital talent.

The new BBTV Interactive multiplication is led by Lewis Ball, VP of interactive, e-commerce and veteran services for BroadbandTV. The association is staid to gain on a ability to directly marketplace a apps to a fans of a creators in a BBTV network, he said.

The announcement, timed for CES 2018, comes after BBTV has already introduced several apps with a creator partners. Those embody a mobile diversion for Fernanfloo, a Salvadoran gaming YouTuber, that has been downloaded some-more than 9.5 million times to date. BBTV’s arriving mobile gaming app Squad Rivals, that will underline renouned gaming and digital influencers, will launch in a private beta after this month.

“We’re fixation an importance on building mobile games that are truly ‘broadcastable,’” Ball said. “We’re serve joining digital talent with their fans and expanding income streams — it’s a poignant opportunity.”

In Dec 2017, BroadbandTV’s video network generated 34.2 billion views, according to Google Analytics. Total annual views for BBTV increasing 66% from 2016 to 2017, from 206 billion to 341.4 billion.

YouTube creators in BroadbandTV’s network include Yousef Erakat (aka FouseyTube), Bart Baker, and H3H3 Productions’ husband-and-wife group of Ethan and Hila Klein. The company’s pivotal brands embody HooplaKidz (kids and family content), gaming network TGN, Opposition (hip-hop music), WIMSIC (electronic dance music), and NBA Playmakers, a fan-focused basketball video network in partnership with a NBA.

Founded in 2005, BroadbandTV is infancy owned by media firm RTL Group. A year ago, RTL pronounced it would try “strategic alternatives” for a interest in BBTV, though during this indicate zero has altered in a company’s tenure structure.